Pro Tips for Improving Your Website’s SEO

A website that lacks visibility on… the Internet, is strictly useless for your business if you aim to acquire new customers through it. Primarily, when we seek to improve qualified website traffic, we inevitably find ourselves asking, “How can I reach the first page of Google?” This question, asked countless times, is constantly on the minds of all novice webmasters.

To improve your website’s Google ranking and drive high-quality traffic to your service pages, product listings, or blog posts, you must optimize your site according to the relevance criteria set by the web’s industry giant…

Optimize your meta tags

One of the first steps in making a page “search engine optimized” is, once the content has been created, adding meta tags: specifically, the title tag, the meta description, and the ALT tags for your images. It is essential to distinguish between the title tag and the H1 tag, as they are two different things. The title tag is the headline that appears in search engine results, whereas the H1 tag is the title displayed on your page itself.

Limit duplicate content

Duplicate content is a major drag on your website’s SEO; although I love WordPress, this CMS generates massive amounts of duplicate content. To mitigate this, I recommend de-indexing your tags (unless you know how to use them properly 🙂), as well as your author and date archives. Next, write a description for each of your categories—this is crucial, because in addition to appearing on your homepage after publication, your content will also be categorized. To analyze your duplicate content, I recommend using the WP plugin Yoast SEO.

Social Media and Comments: Essential Tools

While inbound links to your website remain one of the most critical relevance factors for Google—and let’s not even get started on that debate—social media and comments are also essential for climbing the search engine results pages. Indeed, shares on Facebook, Twitter, LinkedIn, or even Google + are viewed very favorably by our friend Google. The same applies to comments, which serve as indicators of “presence” and “community” for search engines.

Handling SEO In-House or Outsourcing?

Now comes the ultimate question: should you manage your own SEO, or delegate it to an agency or an SEO consultant? The advantage of outsourcing is that you don’t need to be an expert, whereas if you choose to handle your own SEO, you will need to undergo specialized training.

Ultimately, it depends on the scale of your project, your current management responsibilities, and, consequently, your availability. However, above all, it primarily depends on your motivation.