3 crucial questions<\/strong><\/p>\n There are three questions you must answer before you begin designing a product’s packaging:<\/p>\n Let’s examine these issues in greater detail:<\/p>\n It is not a trick question; it should be easy. What are you selling? How large is it? What materials is it made of? Is it delicate?<\/p>\n This question will help you determine whether there are any logistical requirements for your product packaging. For instance, a delicate item will require more secure packaging. Conversely, a large or oddly shaped product may necessitate custom packaging instead of a standard, off-the-shelf box.<\/p>\n Is the product intended for men, women, or both? Is it designed for children or adults? Is it aimed at environmentally conscious consumers? Or is it targeted at those with high disposable income?<\/p>\n Product packaging must appeal to the ideal consumer; it is essential to identify this target audience before beginning the design process. Products intended for seniors may require larger text. Furthermore, items aimed at a high-end clientele must incorporate materials that evoke a sense of luxury.<\/p>\n Do they buy them in a supermarket? In a small boutique? Online?<\/p>\n Packaging must be approached differently when a product is intended for online sale and shipping than when it needs to stand out from the competition on a big-box retailer’s shelf. Items sold online likely should not have excessive extra space, which could cause the product to rattle or the packaging to collapse. Conversely, products displayed on store shelves must capture the attention of a shopper surrounded by eye-catching items in attractive packaging.<\/p>\n \u2014<\/p>\n\n
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<\/p>\n1. What is the product?<\/h2>\n
2. Who is the target audience?<\/h2>\n
3. How do consumers purchase the product?<\/h2>\n