{"id":1813031,"date":"2015-01-27T07:59:40","date_gmt":"2015-01-27T06:59:40","guid":{"rendered":"https:\/\/www.newzyexecutive.fr\/pour-ne-pas-avoir-mauvaise-e-reputation\/"},"modified":"2026-05-04T09:53:23","modified_gmt":"2026-05-04T08:53:23","slug":"pour-ne-pas-avoir-mauvaise-e-reputation","status":"publish","type":"post","link":"https:\/\/www.newzyexecutive.fr\/en\/pour-ne-pas-avoir-mauvaise-e-reputation\/","title":{"rendered":"How to Protect Your Online Reputation"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>The risks of reputational damage online extend far beyond mere consumer dissatisfaction.<\/strong><\/p>\n<p style=\"text-align: justify;\">What threats might companies face when managing their digital identity? A study recently presented during a seminar by the Groupement Fran\u00e7ais de l\u2019Industrie de l\u2019Information (GFII) provides clearer insight into the issue.<\/p>\n<p style=\"text-align: justify;\">Here are some of the risks involved.<\/p>\n<ul>\n<li style=\"text-align: justify;\">\u2013 A company&#8217;s reputation is primarily shaped by consumer opinions on blogs, social media, and specialized forums\u2014a highly reactive environment that can rapidly amplify negative feedback.<\/li>\n<li style=\"text-align: justify;\">\u2013 Some internet users deliberately spread misinformation, whether to cause harm or to sugarcoat reality.<\/li>\n<li style=\"text-align: justify;\">\u2013 The rumors currently making headlines are affecting not only public figures, whether political or otherwise, but also corporations. &#8221;\u00a0<em>*It is referred to as a rumor when the source cannot be clearly identified or when the process by which this information was created cannot be clearly traced.*<\/em>&#8220;, the authors of the study explain. And a &#8220;r<em>*rumor built on misinformation is much more complex to control*<\/em>\u00a0\u00bb than a rumor stemming from truthful information.<\/li>\n<li style=\"text-align: justify;\">\u2013 Altered logo, damaged identity? With the widespread availability of graphic editing tools, it has become easy to manipulate a logo, &#8221;\u00a0<em>supporting a smear campaign<\/em>. However, providing an answer is not that simple, particularly in terms of <a href=\"https:\/\/www.newzyexecutive.fr\/juridique\/\" title=\"Legal\">legal<\/a>, an infringement claim is unlikely to succeed if the &#8220;guilty party&#8217;s&#8221; objective was not &#8220;to compete with the brand&#8217;s business activities.&#8221;<\/li>\n<li style=\"text-align: justify;\">\u2013 Identity theft can also affect companies and organizations. An &#8220;alias&#8221; may spread information on social media or engage in intelligence-gathering activities.<\/li>\n<li style=\"text-align: justify;\">\u2013 We are talking about &#8221;\u00a0<em>blog<\/em>and \u00ab\u00a0<em>splogs<\/em>, when blogs are off track.\u00a0<em>Splog<\/em>\u00a0\u00bb is a contraction of &#8220;spam&#8221; and &#8220;blog.&#8221; These are &#8220;blogs \u00ab\u00a0<em>*often automatically generated*<\/em>\u00a0&#8221; and designed to drive traffic. The\u00a0<em>blog<\/em>\u00a0&nbsp;(for &#8221;\u00a0<em>fake blog<\/em>&#8220;) is a blog that claims to be impartial and independent, but in reality, seeks to promote a brand or an idea. Communicating in this manner poses significant risks for the company once it is exposed.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">To master your online reputation, trust a <a href=\"http:\/\/www.yesdesign.fr\/\" target=\"_blank\" title=\"Web Agency Nice - YES!Design\" rel=\"noopener noreferrer\">web agency such as YES!Design<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The risks of reputational damage online extend far beyond simple consumer dissatisfaction. What threats do companies face when managing their digital identity? A study recently presented at a seminar by the Groupement Fran\u00e7ais de l\u2019Industrie de l\u2019Information (GFII) provides clearer insight. Here are some of the risks involved. \u2013 A company&#8217;s reputation is primarily shaped by consumer opinions on blogs, social media, and specialized forums. This is a highly reactive environment that can rapidly amplify negative reviews. \u2013 Some internet users deliberately spread misinformation, either to cause harm or to embellish reality. \u2013 The rumors that are so widely discussed today affect not only &#8220;celebrities&#8221;\u2014both political and otherwise\u2014but also corporations. &#8220;We refer to a rumor when the source cannot be clearly identified or when the process of creating this information is not clearly identifiable,&#8221; explain the study&#8217;s authors. Furthermore, a &#8220;rumor built from false information is much more complex to control&#8221; than one stemming from truthful information. \u2013 A hijacked logo or a tarnished identity? With the widespread availability of graphic editing tools, it is easy to manipulate a logo &#8220;to support a disparagement campaign.&#8221; However, responding to such attacks is not easy. Particularly from a legal standpoint, an infringement lawsuit is unlikely to succeed if the &#8220;perpetrator&#8217;s&#8221; objective was not &#8220;to compete with the brand&#8217;s business.&#8221; \u2013 Identity theft can also affect companies and organizations. An &#8220;alias&#8221; may spread information on social networks or engage in intelligence-gathering activities. \u2013 We speak of &#8220;flogs&#8221; and &#8220;splogs&#8221; when blogs are not functioning properly. &#8220;Splog&#8221; is a contraction of &#8220;spam&#8221; and &#8220;blog.&#8221; These are blogs &#8220;often generated automatically&#8221; with the goal of driving traffic. A &#8220;flog&#8221; (short for &#8220;fake blog&#8221;) is a blog that claims to be impartial and independent but actually seeks to promote a brand or an idea. Communicating in this manner poses significant risks to the company once it is exposed. To manage your e-reputation, trust a web agency such as YES!Design.<\/p>\n","protected":false},"author":1,"featured_media":1813032,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[232],"tags":[339,340,341],"class_list":["post-1813031","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","tag-e-reputation","tag-gfii","tag-internet"],"_links":{"self":[{"href":"https:\/\/www.newzyexecutive.fr\/en\/wp-json\/wp\/v2\/posts\/1813031","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newzyexecutive.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newzyexecutive.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newzyexecutive.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newzyexecutive.fr\/en\/wp-json\/wp\/v2\/comments?post=1813031"}],"version-history":[{"count":5,"href":"https:\/\/www.newzyexecutive.fr\/en\/wp-json\/wp\/v2\/posts\/1813031\/revisions"}],"predecessor-version":[{"id":1814203,"href":"https:\/\/www.newzyexecutive.fr\/en\/wp-json\/wp\/v2\/posts\/1813031\/revisions\/1814203"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newzyexecutive.fr\/en\/wp-json\/wp\/v2\/media\/1813032"}],"wp:attachment":[{"href":"https:\/\/www.newzyexecutive.fr\/en\/wp-json\/wp\/v2\/media?parent=1813031"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newzyexecutive.fr\/en\/wp-json\/wp\/v2\/categories?post=1813031"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newzyexecutive.fr\/en\/wp-json\/wp\/v2\/tags?post=1813031"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}