{"id":1812963,"date":"2015-09-18T12:11:13","date_gmt":"2015-09-18T11:11:13","guid":{"rendered":"https:\/\/www.newzyexecutive.fr\/concours-sponsorises-entreprises\/"},"modified":"2026-05-04T09:52:22","modified_gmt":"2026-05-04T08:52:22","slug":"concours-sponsorises-entreprises","status":"publish","type":"post","link":"https:\/\/www.newzyexecutive.fr\/en\/concours-sponsorises-entreprises\/","title":{"rendered":"Sponsored Contests in the Corporate World"},"content":{"rendered":"

In the 1970s, corporate sponsorship was primarily associated with the promotion of culture. Today, companies are increasingly turning toward other sectors, such as social responsibility, healthcare, and sports.<\/strong><\/p>\n

Cultural Sponsorship<\/h2>\n

Despite this trend, cultural promotion still accounts for more than one-third of all corporate sponsorship activities. Sponsoring or organizing art competitions are among the initiatives undertaken in this area. This type of event is generally funded by very large corporations with the goal, as with any philanthropic endeavor, of gaining recognition and building a strong brand identity. Additionally, these initiatives allow companies to benefit from the resulting tax incentives.<\/p>\n

Sponsored Contest Examples<\/h2>\n

First, the “Audi talents awards,” which annually recognize the artist with the best project across various categories, including contemporary art, design, music, and short film. The winner receives financial support, assistance in bringing their project to life, and media coverage from the organizing company. A second example is the “HSBC Photography Prize,” an annual competition designed to reward two photographers whose work is not yet widely recognized. To promote the winners’ work, the group organizes an exhibition in the capital and then in regional areas, and commits to acquiring several of the photographers’ pieces. Meanwhile, Bayer encourages artists through its cultural department. The company organizes over a hundred international events each year; for instance, it has previously supported the “Lyon International Chamber Music Competition.” Beyond competitions, corporations engage with the arts in various ways. General Electric chose to sponsor the “Les Eurock\u00e9ennes de Belfort” music festival. Other major international corporations have financially contributed to the restoration of halls and galleries within the Louvre and the Palace of Versailles. This includes companies such as Vinci, Total, and Nippon Television Network.<\/p>\n","protected":false},"excerpt":{"rendered":"

In the 1970s, corporate philanthropy was closely linked to the promotion of culture. Today, companies are increasingly turning toward other sectors, such as social solidarity, healthcare, and sports. Despite this shift, cultural promotion still accounts for more than one-third of all philanthropic initiatives. Cultural sponsorship and the organization of art competitions are key operations in this area. This type of event is typically undertaken by very large corporations with the goal\u2014as with any philanthropic endeavor\u2014of gaining recognition and building a strong brand image and identity, while also benefiting from the resulting tax advantages. Examples of sponsored competitions include the “Audi talents awards,” which annually recognize artists with the most promising projects across various categories: contemporary art, design, music, and short film. The winner receives financial support, assistance in executing their project, and media coverage provided by the organizing company. A second example is the “HSBC Photography Prize,” an annual competition aimed at rewarding two photographers whose work is not yet widely recognized. To promote the winners’ portfolios, the group organizes an exhibition in the capital and then in the provinces, and commits to acquiring several of the photographers’ works. Meanwhile, the Bayer Group supports artists through its dedicated cultural department. The company organizes over one hundred international events each year; in the past, it has supported the “Lyon International Chamber Music Competition.” Beyond competitions, corporations engage with the arts in various ways. General Electric chose to sponsor the “Les Eurock\u00e9ennes de Belfort” music festival. Other major international corporations have also financially contributed to the restoration of halls and galleries within the Louvre and the Palace of Versailles, such as Vinci, Total, and Nippon Television Network.<\/p>\n","protected":false},"author":2,"featured_media":1812964,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[225,228],"tags":[315,328],"class_list":["post-1812963","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-patronage","tag-mecenat","tag-sponsoring"],"_links":{"self":[{"href":"https:\/\/www.newzyexecutive.fr\/en\/wp-json\/wp\/v2\/posts\/1812963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newzyexecutive.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newzyexecutive.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newzyexecutive.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newzyexecutive.fr\/en\/wp-json\/wp\/v2\/comments?post=1812963"}],"version-history":[{"count":2,"href":"https:\/\/www.newzyexecutive.fr\/en\/wp-json\/wp\/v2\/posts\/1812963\/revisions"}],"predecessor-version":[{"id":1813398,"href":"https:\/\/www.newzyexecutive.fr\/en\/wp-json\/wp\/v2\/posts\/1812963\/revisions\/1813398"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newzyexecutive.fr\/en\/wp-json\/wp\/v2\/media\/1812964"}],"wp:attachment":[{"href":"https:\/\/www.newzyexecutive.fr\/en\/wp-json\/wp\/v2\/media?parent=1812963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newzyexecutive.fr\/en\/wp-json\/wp\/v2\/categories?post=1812963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newzyexecutive.fr\/en\/wp-json\/wp\/v2\/tags?post=1812963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}