{"id":1812805,"date":"2016-05-20T23:14:20","date_gmt":"2016-05-20T22:14:20","guid":{"rendered":"https:\/\/www.newzyexecutive.fr\/profession-immobiliere-se-digitalise-de-plus-plus\/"},"modified":"2026-05-04T09:54:02","modified_gmt":"2026-05-04T08:54:02","slug":"profession-immobiliere-se-digitalise-de-plus-plus","status":"publish","type":"post","link":"https:\/\/www.newzyexecutive.fr\/en\/profession-immobiliere-se-digitalise-de-plus-plus\/","title":{"rendered":"The real estate profession is increasingly going digital"},"content":{"rendered":"<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-395\" src=\"https:\/\/www.newzyexecutive.fr\/wp-content\/uploads\/2016\/05\/agent-immobilier.jpg\" alt=\"real estate agent\" width=\"650\" height=\"415\" title=\"\" srcset=\"https:\/\/www.newzyexecutive.fr\/wp-content\/uploads\/2016\/05\/agent-immobilier.jpg 650w, https:\/\/www.newzyexecutive.fr\/wp-content\/uploads\/2016\/05\/agent-immobilier-300x192.jpg 300w, https:\/\/www.newzyexecutive.fr\/wp-content\/uploads\/2016\/05\/agent-immobilier-237x150.jpg 237w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\"><\/p>\n<p style=\"text-align: justify;\">Today, adopting digital tools is no longer just one option among many. In fact, digital transformation has become an essential lever for achieving business success and ensuring long-term corporate sustainability.<\/p>\n<p style=\"text-align: justify;\">Many real estate professionals are beginning to recognize the digital opportunities available in their day-to-day operations. Today, an estimated 98% of real estate agents utilize both a website and real estate software, as these two tools have become indispensable to their profession.<\/p>\n<h2 style=\"text-align: justify;\">Leveraging Big Data for Enhanced Insights<\/h2>\n<p style=\"text-align: justify;\">Thanks to the government initiative to make public data from local communities and environmental agencies available, potential homebuyers will soon benefit from access to big data. This digital goldmine will provide a comprehensive overview of various city neighborhoods, facilitating cross-referenced research to help users pinpoint their ideal place to live. This is exactly what the social network Relocality, which is highly popular in the United States, offers.<\/p>\n<h2 style=\"text-align: justify;\">The Connected and Mobile Real Estate Agent<\/h2>\n<p style=\"text-align: justify;\">The real estate agent who benefits from a <a href=\"https:\/\/www.newzyexecutive.fr\/pour-ne-pas-avoir-mauvaise-e-reputation\/\">strong reputation<\/a> will benefit from a more impactful viral effect if present on social media. Platforms such as Facebook, Viadeo, or Pinterest facilitate communication and the exchange of information between real estate agents and their potential clients. Facebook, for instance, helps establish the professional credibility of real estate agents and strengthens their reputation.<\/p>\n<p style=\"text-align: justify;\">Furthermore, there is a <a href=\"http:\/\/www.imminence.fr\/logiciel-transaction-immobilier.html\" target=\"_blank\" rel=\"noopener\">real estate agency software<\/a> which enables you to manage your agency with complete mobility. Real estate software is an indispensable tool for every real estate agent; the software acts as a true dashboard, allowing you, for example, to input new listings, promote properties on your real estate website, or even send specific property sheets to targeted clients.<\/p>\n<h2 style=\"text-align: justify;\">Augmented Reality: A Powerful Purchasing Tool<\/h2>\n<p style=\"text-align: justify;\">Millennial consumers are ready to embrace innovation within the real estate sector. Because purchasing a home represents a major investment, the ability to visualize it allows them to better project themselves into the space. This is why the use of simulation software, which renders rooms in 2D or 3D, has become a resounding success. Plans are even underway to take this experience further by offering post-renovation projections of properties using realistic floor plans.<\/p>\n<p style=\"text-align: justify;\">Today&#8217;s technological advancements are effectively complementing yesterday&#8217;s technologies to reduce housing-related obstacles and enhance the customer experience when interacting with the branch.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, adopting digital tools is no longer just one option among many. In fact, digital transformation has become an essential lever for business success and long-term corporate sustainability. Many real estate professionals are beginning to recognize the digital opportunities available in their daily operations. Currently, it is estimated that 98% of real estate agents utilize both a website and real estate software\u2014two indispensable tools for their profession.<\/p>\n<p>Big Data for deeper insights<br \/>\nThanks to government initiatives to make public data from local communities and environmental agencies available, potential homebuyers will soon benefit from access to Big Data. This digital goldmine will offer a comprehensive portrait of various city neighborhoods, facilitating cross-referenced searches to help users find their ideal residence. This is precisely what the social network Relocality, which is very popular in the United States, offers.<\/p>\n<p>The connected and mobile real estate agent<br \/>\nA real estate agent with a strong reputation will achieve a much more powerful viral effect if they maintain a presence on social media. Platforms such as Facebook, Viadeo, or even Pinterest foster communication and the exchange of information between agents and potential clients. Facebook, for instance, helps establish professional credibility and strengthen an agent&#8217;s reputation. Furthermore, there is real estate agency software that allows for entirely mobile agency management. Real estate software is an indispensable tool for any agent; it serves as a true dashboard, enabling tasks such as entering new listings, promoting properties on a real estate website, or sending specific property sheets to targeted clients.<\/p>\n<p>Augmented reality: a decision-making tool<br \/>\nMillennial consumers are ready to embrace innovation within the real estate sector. Because purchasing a home represents a significant investment, the ability to visualize a property allows them to project themselves into the space more concretely. This is why the use of simulation software, which materializes a room in 2D or 3D, has become a major success. There are even plans to push this experience further by offering &#8220;after-renovation&#8221; projections of a home using realistic floor plans. Today&#8217;s technological advancements are effectively complementing yesterday&#8217;s technologies to reduce housing-related obstacles and enhance the client experience and their relationship with the agency.<\/p>\n","protected":false},"author":2,"featured_media":1812806,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[225],"tags":[284,285],"class_list":["post-1812805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-agence-immobiliere","tag-immobilier"],"_links":{"self":[{"href":"https:\/\/www.newzyexecutive.fr\/en\/wp-json\/wp\/v2\/posts\/1812805","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newzyexecutive.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newzyexecutive.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newzyexecutive.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newzyexecutive.fr\/en\/wp-json\/wp\/v2\/comments?post=1812805"}],"version-history":[{"count":3,"href":"https:\/\/www.newzyexecutive.fr\/en\/wp-json\/wp\/v2\/posts\/1812805\/revisions"}],"predecessor-version":[{"id":1813815,"href":"https:\/\/www.newzyexecutive.fr\/en\/wp-json\/wp\/v2\/posts\/1812805\/revisions\/1813815"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newzyexecutive.fr\/en\/wp-json\/wp\/v2\/media\/1812806"}],"wp:attachment":[{"href":"https:\/\/www.newzyexecutive.fr\/en\/wp-json\/wp\/v2\/media?parent=1812805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newzyexecutive.fr\/en\/wp-json\/wp\/v2\/categories?post=1812805"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newzyexecutive.fr\/en\/wp-json\/wp\/v2\/tags?post=1812805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}