{"id":1812803,"date":"2016-06-01T08:17:48","date_gmt":"2016-06-01T07:17:48","guid":{"rendered":"https:\/\/www.newzyexecutive.fr\/taux-de-conversion-etre-ameliore-temps-de-chargement-site\/"},"modified":"2026-05-04T09:54:03","modified_gmt":"2026-05-04T08:54:03","slug":"taux-de-conversion-etre-ameliore-temps-de-chargement-site","status":"publish","type":"post","link":"https:\/\/www.newzyexecutive.fr\/en\/taux-de-conversion-etre-ameliore-temps-de-chargement-site\/","title":{"rendered":"Can site loading speed improve conversion rates?"},"content":{"rendered":"<div class=\"middle\">\n<div class=\"entry\">\n<p style=\"text-align: justify;\">The <strong>website loading speed<\/strong> must be a factor to consider when <strong>website creation<\/strong>. But what is the actual impact on the conversion rate?<\/p>\n<h2 style=\"text-align: justify;\">The causal link between website loading speed and conversion rates<\/h2>\n<p style=\"text-align: justify;\">In 2006, Amazon presented one of the first studies on the subject, demonstrating a clear causal link between page load times and <strong>conversion rate<\/strong>. Through A\/B testing, it has been demonstrated that every 100-millisecond delay in loading time resulted in a 1% loss in revenue for Amazon.<\/p>\n<p style=\"text-align: justify;\">In more recent studies (2013), Intuit presented the results of their recent efforts to reduce load times from 15 seconds to 2 seconds. During this process, they observed a dramatic increase in conversions for every second shaved off a page&#8217;s loading time. Specifically:<\/p>\n<ul style=\"text-align: justify;\">\n<li>+3% increase in conversions for every second shaved off between 15 and 7 seconds<\/li>\n<li>+2% increase in conversions for every second shaved off between 7 and 5 seconds<\/li>\n<li>+1% increase in conversions for every second saved between 4 and 2 seconds<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">In another recent report, Kyle Rush of the campaign\u00a0<em>Obama 2011 <\/em>\u00a0demonstrated through A\/B testing that shaving 3 seconds off the loading time (from 5 seconds to 2 seconds) led to a 14% increase in donations, representing an increase of over $34 million in campaign contributions.<\/p>\n<p style=\"text-align: justify;\">What are you waiting for to optimize your website&#8217;s loading speed?<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Website loading speed is a critical factor to consider when designing a website. But what is its true impact on conversion rates?<\/p>\n","protected":false},"author":1,"featured_media":1812804,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[232],"tags":[],"class_list":["post-1812803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet"],"_links":{"self":[{"href":"https:\/\/www.newzyexecutive.fr\/en\/wp-json\/wp\/v2\/posts\/1812803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newzyexecutive.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newzyexecutive.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newzyexecutive.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newzyexecutive.fr\/en\/wp-json\/wp\/v2\/comments?post=1812803"}],"version-history":[{"count":4,"href":"https:\/\/www.newzyexecutive.fr\/en\/wp-json\/wp\/v2\/posts\/1812803\/revisions"}],"predecessor-version":[{"id":1814055,"href":"https:\/\/www.newzyexecutive.fr\/en\/wp-json\/wp\/v2\/posts\/1812803\/revisions\/1814055"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newzyexecutive.fr\/en\/wp-json\/wp\/v2\/media\/1812804"}],"wp:attachment":[{"href":"https:\/\/www.newzyexecutive.fr\/en\/wp-json\/wp\/v2\/media?parent=1812803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newzyexecutive.fr\/en\/wp-json\/wp\/v2\/categories?post=1812803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newzyexecutive.fr\/en\/wp-json\/wp\/v2\/tags?post=1812803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}