Two standout trends in promotional merchandise communication

Promotional merchandise plays a significant role in a company’s marketing strategy. Trends in this area evolve every year, and the 2016-2017 fiscal year is no exception. Here are two communication tools that are currently in vogue.

High-tech gadgets: increasingly connected, increasingly popular

Associating a brand or a company with modernity and technology remains a highly effective strategy in the marketing world. To clients and prospects, a company capable of keeping pace with and adopting the latest technological innovations appears as a market leader and a brand they can trust. You, therefore, stand to gain significantly by integrating tablets, headphones, smartphones, smartwatches, power banks, and other high-tech gadgets into your promotional product catalogs for 2016 and 2017. Associating your company with such items positively impacts your image with both your existing clientele and the broader consumer market. Your business will increase its visibility and will undoubtedly benefit from the financial returns that such brand awareness generates. However, be careful to select high-tech promotional items that align with your communication budget. The use of these high-tech products in your marketing campaigns must be well-planned and tailored to your target audience. Whether used for corporate gifts, employee incentives, promotional giveaways, or branded swag, these unique marketing tools are available in a wide variety of forms.

Eco-friendly promotional products for a sustainable brand image

In 2016 and 2017, the focus has been more than ever on environmental protection and preservation. Following the highly publicized decisions from conferences and events such as COP21, both consumers and businesses are increasingly aware of the importance of ecological initiatives within their purchasing and production processes. A company seeking to maintain the goodwill of its peers and customers has a clear interest in adopting an eco-friendly stance across all levels of its operations. This also extends to communication strategies. Consequently, eco-friendly promotional items now play a leading role in today’s and tomorrow’s marketing strategies. Integrating such items into a communication campaign enhances your company’s CSR initiatives. Furthermore, during trade shows, business meetings, and promotional campaigns, eco-friendly gifts and goodies of all kinds will have a strong positive impact on your brand awareness and revenue. You have a wide selection of eco-friendly products available for your communication efforts, ranging from styluses and pens made from recycled materials to highly energy-efficient lamps, biodegradable bags, and various other promotional mugs, notebooks, and plants.